For instance the marketing to kids about how "essential" cow's milk is... This super bowl ad is part of the National Dairy Council's "Fuel Up to Play 60" program - In
And in mentioning the super bowl even the Defense Logistics Agency
The U.S. Department of Defense has shipped thousands of pounds of snacks for U.S. troops in Afghanistan to munch on while watching the New England Patriots and New York Giants battle it out in the Super Bowl this weekend.
The football feast includes: thousands of pounds of mozzarella cheese sticks, jalapeno poppers, chicken mini bites, chicken wings, pork and beef meatballs, turkey wings, chili, pizza, french fries, onion rings, potato chips and non-alcoholic beer to wash it all down.But it looks as though the better choices of food were disregarded for industry
With the help of
"the ability of the world to meet the increased food needs by 2050 could be improved if the world reduced its consumption of animal products. Reduced meat consumption would free-up large quantities of grain to be consumed directly."Despite better judgment though, I'm sure we'll continue to
Certainly the beef checkoff and pork check-off aren't going to stop their expansion into global markets. And they sure do have a
“I thought that imported meat was of lower quality than domestic meat,” said one blogger, “but I am attracted to delicious U.S. pork now that I have experienced it.” Another blogger added: “I thought U.S. beef might not be delicious or safe before I actually tried it. Now I changed my view. It’s fresh and delicious.”The quote above is from a USMEF "blogger outreach program" funded in part by the USDA Market Access Program (MAP) meant to expose "creative uses of U.S. red meat in a wide variety of applications."
Finally, I realize that some will take argument that every country should encourage market growth. And that what the US is doing is legitimate and fair. But out of curiosity I looked at what MAP funds went where. Sure they're promoting apples, asparagus, peaches, fruit cocktail, cherries, citrus, potatoes, grapes and assorted nuts and seeds. But second only to cotton was meat at $16,495,353 followed by other "livestock" commodities:
- poultry/eggs $5,218,646
- dairy $4,515,671
- The Pet Food Institute $1,460,439
- The Hide, Skin & Leather Association $107,918
- The Sheep Industry $410,298
If the US had any sense of honor we'd stop fattening "stock" that fattens bankers. And start feeding humans instead. As an individual we can each denounce the cannibal world order by eating and living sustainably and compassionately. Ethics demand a vegan world. Let's get to it!