Well the animal ag industries had a hissy fit over the very idea! On speed-dial the cow and pig growers got word to the USDA that such a proposal was treasonous. They said the USDA was lax in its duty to promote rural farmers and ranchers... And the whole Meatless Monday campaign was dubbed as a radical attempt by "animal rights extremists" to end meat consumption entirely. (Don't we wish?) Many juvenile politicians that regularly smooch with the livestock industry vowed to eat twice the steak on Monday... (How clever.) Well, the whole drama wound up on the senate floor:
The USDA quickly removed the newsletter (but a copy can be seen here) with great apology that it was never, ever, (heaven forbid) - approved of in the first place. I'm sure behind the scenes there was a lot of boot licking and rolling heads over the whole infraction...
Here's my take on the fiasco... Of course in my perfect world I'd challenge anyone their right to eat anyone else on any one of 365 days --- But that's not the place my shoes touch ground on... Instead I see a couple of wrinkles here, the most obvious is the blatant conflict of interests the USDA has in serving two masters:
On one hand the USDA is charged to protect consumers with food safety and encourage healthy living through a good diet... On the other (greased) hand the USDA is supposed to promote business.
You get this kind of advice:
Yet funds go in another direction:
|Agriculture and Health Policies in Conflict |
But what of this rant by the cow, pig and chicken growers that the USDA wasn't supporting farmers??? This USDA newsletter didn't say to fast on Monday... People would still be eating foods... Consumers would still be supporting AGRICULTURE! The genuine "greener" alternative!
So that was a lot of pompous gesturing and foot stomping again by an industry that must have its way all the time.
But here's the irony... Had they not gone through such theatrics maybe a handful of government employees might have glanced at that newsletter... But with such a noise of paranoia and hysterical fist shaking... Turns out more people have read the benefits of "meatless" than they ever would have! Thanks animal ag... You played into the hand brilliantly!
It's just not Mondays... It's just not the environment... It's just not your health... It's the whole package:
Please go vegan.