By now I'm sure every one's seen or heard of Chipotle's Scarecrow video. When it first came online, there was a shout-out from fellow activists and youtubers to keep the dialogue open and to make attempts to keep our thoughtful voices and views heard.
If you scan the discussions that took place in the last few days, it's evident that ranchers, and those in the industry feel this video is a betrayal to the "responsible" way they "raise food". The GMO issues weren't debated half as passionately as the ones regarding "humane" animal use. This is encouraging.
A lot of viewers also had their hearts shattered at the image of cow #53281. I think these sad few frames in particular made people question not only the harms done in meat consumption... But those very dark ones, hidden by the "happy-cow" dairy industries.
Now there's a lot of people wondering what Chipotle's angle is in this campaign... I don't assume for a moment to know the inner workings and figurings of any large corporation. Of course their end is to drive more business into their doors... But aren't the future customers they're appealing to plant eaters? The beginning is ugly and shows miserable animals being used and the story ends in a meal served that could very well have been vegan.
For as beautifully arranged as the music is... As picturesque as the fresh pepper on the vine appears... As magical as all these visually artistic scenes are - There's no chance that a vision of a better tomorrow could ever, ever include snuffing the life from our beautiful fellow Earthlings. That's simply beyond any one's imagination of paradise. I'm hoping for the real deal... There's nothing to it!
Cultivate kindness. Go vegan. ;)